At the start of a new year, many companies publish their predictions of what will be the marketing trends to follow. Of course, it is always interesting to reflect on how the industry is evolving and, in turn, how we as marketers need to respond and adapt to these changes.

At a time when most markets are significantly down, swerving influencer marketing may seem like a simple way to cut marketing spend and avoid the wrath of any negative publicity. This may be an easy path but is it necessarily the right path?   Consider Tiktok; a platform where any

Deciding to apply for a marketing apprenticeship can be daunting. Still, it is a fantastic route into the marketing industry that provides both work experience and a qualification at the same time. We often get questions about how best to prepare for an interview, and we’re here to provide guidance

Employees are a company’s biggest asset. Agree? We think so, and this is why.   We talk to many senior marketing leaders who prioritise the training and development of their employees to ensure they have the best talent for the job. People are the heart and soul of the company;

An apprenticeship is just as beneficial to the organisation playing host to the student as is to the student themselves. We’ve previously talked about how beneficial apprenticeships are for young people. Not only because of the dual benefit of earning a qualification while working, but to support society and job employability in the

adio has always been a channel that has divided the nation – it’s almost a bit like marmite. You either love it and tune in every day, or you don’t. But interestingly, changing consumer behaviour during the global pandemic points towards a fundamental shift in the number of people listening

In times of crisis, brand building can be memorable, in more ways than one, but is it for the right reasons? How can brands play the long game and come out the other end with their brand image intact?   We’ve seen how Cadbury pulled it’s Easter campaign deeming it “no

It is common knowledge that apprenticeships are an alternative route into higher education for young people. But what if we told you that this was one of the biggest myths surrounding apprenticeships in our lifetime? There is no upper age limit to becoming an apprentice. We are seeing a trend