If you’re not testing, you’re guessing
Take the guesswork out of marketing is the latest rallying cry from Attest. Here we look at how to test your way to success in marketing.
12/05/2023
Take the guesswork out of marketing is the latest rallying cry from Attest. Here we look at how to test your way to success in marketing.
Walkers have relaunched their well-known campaign, #CrispIN or #CrispOUT. In this article, I examine why this strategy is so appetising.
Wrexham AFC has shown us that dreams do come true. Here I take a look at how they are able to build up their fanbase and achieve true fandom.
Ryan Gosling stars in an incredible roller coaster ad from Tag Heuer and DBB. It’s a timeless masterpiece that combines Hollywood with Adland.
Jaguar Land Rover announce significant changes to their brand strategy. Here I look at the implications, likely to lead to increased pricing.
The Power of Scarcity to fuel brand growth & company valuation is incredible. Here I take a dive into how we can use this tool in our activities.
Furthering our understanding of what draws consumer attention; this article adds ‘context’ as a key factor alongside channel and creative.
ITVX hits 1 billion streams in 5 months & sits in a sweet spot of streaming services. Here I get Jane stiller, CMO of ITV’s take on its success.
Here I examine the validity of Excess Share of Voice (ESOV) for marketing planning and look at a range of new information in this area.
Deloitte’s 2023 Digital Media Trend report has excellent insights into our changing media preferences, particularly VoD, Gaming & UGC.
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