High vs low attention contexts
Furthering our understanding of what draws consumer attention; this article adds ‘context’ as a key factor alongside channel and creative.
Furthering our understanding of what draws consumer attention; this article adds ‘context’ as a key factor alongside channel and creative.
ITVX hits 1 billion streams in 5 months & sits in a sweet spot of streaming services. Here I get Jane stiller, CMO of ITV’s take on its success.
Here I examine the validity of Excess Share of Voice (ESOV) for marketing planning and look at a range of new information in this area.
Deloitte’s 2023 Digital Media Trend report has excellent insights into our changing media preferences, particularly VoD, Gaming & UGC.
Carlton Draught have come up with a cracker of an advert called “Long Live the Keg”. Here I analyse why they are onto a winner.
Here I review what’s in-store at Waitrose for the King’s Coronation, one of the most highly anticipated events in the British calendar.
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