Best Marketing Training Programmes in 2023

Here is our review of the top marketing training programmes for 2023. Make 2023 the year that you invest in yourself.

It’s going to be a year of change, so you better be a good learner.

Here is a review of the top marketing training programmes for 2023.

  1. The Giants Marketing Masterclass
  2. Mini Marketing MBA
  3. Section Four
  4. Mad Masters
  5. Marketing Leadership Masterclass

Best ‘technical skill’ marketing training programme

The Giants Marketing Masterclass – This 12 week masters-level programme (2.5 hours a week) teaches you all the key technical marketing skills you need to know to be a successful marketer.

Have you ever wanted to learn from over 25 CEOs and CMOs of major companies like Unilever, L’Oreal, Manchester United, WPP, Amazon and Meta to name a few. Well now you can!

Who is it for:

Ideal for existing marketers, looking to up-skill or refresh their knowledge and skills with the latest thinking in the industry. Also suitable for individuals who are new to marketing looking to gain technical skills to hit the ground running.

What’s covered:

Top 6 key technical skills required to enhance your marketing career:

  • Customer strategy
  • Brand strategy and development
  • Creative strategy and execution
  • Integrated channel strategy
  • Commercial strategy
  • Data and analytics

Key Features:

  • 6 key technical skill development
  • Over 25 CEO and CMO expert contributors providing real-world insight
  • 3 Live sessions run by senior leaders
  • Podcast learning plus videos on platform
  • 12 weeks, 2.5 hours per week; fit around you
  • Network with industry professionals
  • Alumni network post-programme

How much does it cost:

£995 plus VAT

Learn more:

Mini Marketing MBA by Mark Ritson

10 module programme providing you the strategic underpinning you need to be a better marketer taught by Professor Mark Ritson. Taught over 10 weeks (2 to 3 hours each week) the programme gives you access to online pre-recorded videos (plus a Q&A with the Mark Ritson) going through the key elements to consider in order to develop your marketing strategy.

Who is it for:

Ideal for existing marketers that sit within a strategic area of marketing.

What’s covered:

  • Market Orientation
  • Market Research
  • Segmentation
  • Targeting
  • Positioning
  • Objectives
  • Product, Place, Price, Promotion

Key Features:

  • 10 modules – on demand modules
  • 1 Q&A session with Mark Ritson
  • Access to Marketing Week and HBR case studies
  • Alternative Brand Management programme available

How much does it cost:

£1,595 plus VAT

Learn more:

Section Four  

Section Four by Professor Scott Galloway, provides you with access to workshops and modules in a variety of business related topics including; Leadership, Marketing and Product. It is a monthly subscription platform where all workshops are pre-recorded.

Who is it for:

For business people that want access to continued learning content to up-skill in their own time. No live sessions and less structured than a programme. Content is from experts in their field and you can learn from as little as a few hours each week.

What’s covered:

  • Business core
  • Leadership
  • Marketing
  • Product

Key Features:

  • Access to database of high quality content covering areas across the business landscape for a monthly subscription
  • Taught by a variety of experts in their field and curated by Scott Galloway
  • Ability to work through content in sprints
  • Live Q&A sessions with Scott Galloway available

How much does it cost:

$996 for 12 month access

Learn more:

Mad Masters

Mad Masters by Rory Sutherland has 12 modules of content over 12 weeks, plus the ability to attend Mad Fest in person. Fortnightly live seminars with Rory Sutherland.

Who is it for:

It is described as for those who are disruption optimists and opportunists. Its for both marketers and non-marketers looking to learn about how to disrupt business and marketing.

What’s covered:

  • How can we raise the status of marketing?
  • Beware of marcomms
  • Getting to know how your brand smells and heuristics
  • Should you trust data?
  • Finding your competitive advantage
  • Dare to be different
  • Herd behaviour
  • Inside the mind of the challenger
  • Maximising your relationship with consumers
  • Mind readers
  • How to reassert the influence of marketing
  • Bonus feature

Key Features:

  • 12 modules plus fortnightly live sessions
  • Q&A with Rory Sutherland
  • Expert comment from senior figures
  • Access to Mad Fest

How much does it cost:

£995 plus VAT

Learn more:

Marketing Leadership Masterclass

A 12 week sprint with 12 modules teaching you how to become a Marketing Leader. Hosted by Thomas Barta and Syl Saller you will work through topics on becoming more influential as a marketer. Ability to also connect with Thomas and Syl through live sessions and with other peers. Also get access to sessions hosted by senior practitioners.

Who is it for:

For anyone looking to become a senior leader in marketing.

What’s covered:

  • Find your Value Creation Zone
  • Deliver returns, no matter what
  • Become irresistible
  • Align the silos
  • Start the movement
  • Grab the ball
  • Get the mix right
  • Give them wings
  • Let the outcomes speak
  • Know how you inspire
  • Do it your way
  • Aim higher

Key Features:

  • 12 modules plus fortnightly live sessions
  • Q&A with Rory Sutherland
  • Expert comment from senior figures
  • Access to Mad Fest

How much does it cost:


Learn more:

Here is a comparison table of the key features of each programme:

How should you decide which programme is right for you?

Ultimately, the decision on which programme is right for you depends on a number of factors including your current knowledge and skill gaps, career goals and objectives, learning format, access to industry relevant skills and the ability to gain access to an alumni community.

Let’s take each in turn.

1. Current knowledge and skill gaps

This is one of the most important criteria you should look at when deciding which learning programme is right for you.

In marketing, there are a range of key skills that you will need to be successful (take a look at our Key Marketing Skills for 2023 guide).

You need to decide on the technical areas you need to improve on and which programme is more likely to help you fill in those gaps. Its also important to assess the marketplace and see which are the most important skills in demand. By developing those skills you will inevitably become more valuable both inside and outside of your organisation.

2. Career Goals and Objectives

A learning programme must also align with your own personal development plan. It may be the case that you need to learn certain areas of marketing in order to progress to more senior management levels or move into another areas of marketing. Choose a programme that can help you get to the next stage in your career.

It is also important to determine how you can leverage the learning experience. Who are you likely to be exposed too during the learning? What can you learn from them? How can you leverage this to build your network? These are some of the important questions you should ask yourself.

3. Learning format

There is no doubt that the learning format also has to be right for you. It needs to fit around your busy schedule and also align to the way you learn best. A combination and variety of learning formats within the learning is usually a good place to start. Also learning experiences that combine live and on-demand learning assets, typically give you more value and also enable you to contextualise the learning more.

Ensure whichever learning you opt for that you are comfortable with the ways they are expecting you to learn.

4. Access to peers and community

Learning should go beyond the proverbial classroom and live well after the programme is over. A programme that offers a way to forge a network and keep in touch with those who you met on your cohort and previous ones, could be important for your ongoing learning and career.

Get started with your learning journey

There has never been a better time to start learning new skills, new tools and new knowledge. As the world evolves, its important to sharpen your toolkit in order to adapt to our new realities as marketers in order to grow our businesses, make an impact and forge a successful career.

Make 2023 the year that you invest in yourself.

For more information, check out The Marketing Mindset.

Giants Marketing Masterclass
Giants Marketing Masterclass

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