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Leveraging Marketing Data

What exactly is data and how can you effectively use it to maximise business decisions? Now more than ever, it is vital for a business

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Course

B2B Marketing Principles

The business-to-business (B2B) marketing space has significantly changed in recent years, especially due to the rise of the digital age. So, how can marketers make

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Course

Insight & Foresight: Why and How

The business-to-business (B2B) marketing space has significantly changed in recent years, especially due to the rise of the digital age. So, how can marketers make

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Course

Copywriting

What you say and how you say it can make all the difference to whether customers engage with your brand and content, especially in our

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Course

Programmatic Advertising

Advertising is being overwhelmed and transformed by technology the same way a number of other industries are. Millions of applications, digital properties and websites are

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Course

Evaluating Creative Work

Creativity in marketing can often be underestimated, misunderstood or demoted further down the priority list. However, creativity should be at the heart of marketing and

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Course

Marketing Finance

In this course, you’ll be able to understand how marketing can impact financial decisions, and be able to interpret and influence financial statements, understand the

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