If you’re not testing, you’re guessing
Take the guesswork out of marketing is the latest rallying cry from Attest. Here we look at how to test your way to success in marketing.
12/05/2023
Take the guesswork out of marketing is the latest rallying cry from Attest. Here we look at how to test your way to success in marketing.
The Power of Scarcity to fuel brand growth & company valuation is incredible. Here I take a dive into how we can use this tool in our activities.
Furthering our understanding of what draws consumer attention; this article adds ‘context’ as a key factor alongside channel and creative.
ITVX hits 1 billion streams in 5 months & sits in a sweet spot of streaming services. Here I get Jane stiller, CMO of ITV’s take on its success.
Here I examine the validity of Excess Share of Voice (ESOV) for marketing planning and look at a range of new information in this area.
Deloitte’s 2023 Digital Media Trend report has excellent insights into our changing media preferences, particularly VoD, Gaming & UGC.
7UP recently came up with a game-changer; a flat version of the drink. Here I look at why I believe its just the tip of the iceberg.
YouTube Shorts is a great opportunity not to miss out on. Let me explain how and why.
Ted Lasso has become a multi-million dollar brand; here is what marketers can learn from their strategy and approach.
Here is the School of Marketing’s brand led campaign, where we led with a purposeful message that gained huge traction.
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