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The evolution of apprenticeships

Apprenticeships have changed rapidly over the last two decades, read on to find where they started and where they are now.   Over the last ten years, apprenticeships have become a popular career path among individuals looking to study and work simultaneously to earn a living while working towards a

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What is the Apprenticeship Levy?

The apprenticeship levy could be the key to unlocking new marketing talent in your business.    We know that apprenticeships have evolved over the past few years with the introduction of industry standards and recognition by the employer and potential employees that an apprenticeship scheme is a fantastic alternative for

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Mentoring: A game changer for young careers – Tara Bhandari

Having access to a mentor throughout your career is one of the most underrated resources in career development. Unfortunately, many people go their whole career without an official mentor, perhaps because they don’t know they exist or don’t know where to find one. Our mission is to make mentoring accessible

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Mentoring: A game changer for young careers – Naomi Sargent

Having access to a mentor throughout your career is one of the most underrated resources in career development. Unfortunately, many people go their whole career without an official mentor, perhaps because they don’t know they exist or don’t know where to find one. Our mission is to make mentoring accessible

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The consumer trends shaping marketing in 2022

In marketing, being customer-oriented is vital for any winning strategy. Understanding who your customers are, what they’re interested in and why they engage with your business will help you form the right strategy and tactics to attract them to your new offering. Like everything, consumer trends change rapidly depending on

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School of Marketing mentees share their mentoring experiences.

Sharing lived mentoring experiences is essential to build awareness of the benefits of having or becoming a mentor. However, we believe that not enough young people have access to the right mentoring programmes to help them navigate their early careers. As a result, many won’t even consider mentoring as an

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Myth buster: Who are apprenticeships really for?

Whether you’re an employer that is cynical about upskilling your team through an Apprenticeship, or a student debating between University or an Apprenticeship, this article is here to debunk some common myths that may be deterring you from the Apprenticeship route.   We’ve been working in the apprenticeship space for

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Mentoring Tips from The Giants

We’re lucky enough to have some of the top CMOs and CEOs worldwide supporting the School of Marketing and giving their time to help the next generation of marketers through mentoring. This programme has grown exponentially since we started it back in 2021 and in that time, boy, have we

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Marketing Trends 2022

At the start of a new year, many companies publish their predictions of what will be the marketing trends to follow. Of course, it is always interesting to reflect on how the industry is evolving and, in turn, how we as marketers need to respond and adapt to these changes.

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