YouTube Shorts is a great opportunity not to miss out on. Let me explain how and why.
Here we take a look at the main differences between attribution and media mix modeling, in particular which one you should use.
Is ‘reach’ and ‘light buyers’ the only way to grow your brand? Nope. Here is what Apple did. In 2016, they had c308 million product sales with c855 million customers In 2020, c1.06 billion products sales with c990 million customers 16% increase in customer base 344% increase in unit sales
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