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An Introduction to Conversion Rate Optimisation (CRO)

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Course details

1 hour
Featuring: David Schulhof
CEO at Red Hot Penny

Objective of Course:

Conversion rate optimisation (CRO) is not just seen as the latest trend but is now key to thriving in the digital age. Many e-commerce giants, such as Amazon largely owe their great success to their effective CRO strategy. CRO is a vast, mostly underutilised opportunity for marketing teams, and the effect that could be brought about by perfecting the website for conversions is significant. So, how can marketers make the most of the opportunity CRO brings and start to turn those visitors into customers? Launch this course to find out!

Here are a number of Topics We will Look at: (Digital marketing) 

  • Introduction to CRO

  • Applying CRO in the e-commerce industry

  • Ways to improve online conversions

  • Opportunities and challenges for CRO within marketing

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