Conversion rate optimisation (CRO) is not just seen as the latest trend but is now key to thriving in the digital age. Many e-commerce giants, such as Amazon largely owe their great success to their effective CRO strategy. CRO is a vast, mostly underutilised opportunity for marketing teams, and the effect that could be brought about by perfecting the website for conversions is significant. So, how can marketers make the most of the opportunity CRO brings and start to turn those visitors into customers? Launch this course to find out!
Here are a number of Topics We will Look at: (Digital marketing)
Introduction to CRO
Applying CRO in the e-commerce industry
Ways to improve online conversions
Opportunities and challenges for CRO within marketing