School of Marketing - Logo

An Introduction to Conversion Rate Optimisation (CRO)

Watch this short video to learn more

Course details

1 hour

Objective of Course:

Conversion rate optimisation (CRO) is not just seen as the latest trend but is now key to thriving in the digital age. Many e-commerce giants, such as Amazon largely owe their great success to their effective CRO strategy. CRO is a vast, mostly underutilised opportunity for marketing teams, and the effect that could be brought about by perfecting the website for conversions is significant. So, how can marketers make the most of the opportunity CRO brings and start to turn those visitors into customers? Launch this course to find out!

Here are a number of Topics We will Look at: (Digital marketing) 

  • Introduction to CRO

  • Applying CRO in the e-commerce industry

  • Ways to improve online conversions

  • Opportunities and challenges for CRO within marketing

Select a plan

3 months

£150

Access all online courses

6 months

£250

Access all online courses

12 months

£500

Access all online courses

// APPLY TODAY

(Are you a LEARNER looking to start an apprenticeship?) Follow this link:

(Are you an EMPLOYER looking to upskill your team members?) Follow this link:

// GET IN TOUCH

If you have a question or would like to learn more about one of our services, head to our contact page and a member of our team will contact you as soon as possible.

If you would like to reach out to a specific member of our team, please use the button below.

Library of
Courses

Blended Learning Programmes

Online-Only Structured Programmes

The Giants Marketing Masterclass

Programmes

Learners

Employers

Mentoring Programme​

Mentoring Overview

Schedule

Mentors