Marketing promotions can be a useful way to inform, create interest, and generate sales of a particular product or service. However, there is a fine line between creative license and exaggerating product features, therefore it is crucial that you are aware of and understand the regulations that govern marketing communications.
This course is here to assist you and provide you with a guide to marketing regulations; by the end of the course you will understand the key regulations that apply to communications and data, why they exist and how they impact marketing programmes. We’ll also explore the repercussions of not adhering to these regulations and what impact that this has on businesses.
Here are a number of Topics We will Look at:
Introduction to regulations
What are the regulations
Case study of an advertiser breaching the advertiser code
Regulations specifically around the use of data
How to navigate the marketing regulations