School of Marketing - Logo

Behavioural Economics and its use in Marketing

Watch this short video to learn more

Course details

1 hour
Featuring: Rory Sutherland
Vice Chairman of Ogilvy

Objective of Course:

Over the past 20 years, behavioural economics has gained global momentum and influence in many areas of society. One area in particular this trend has gained momentum and popularity in is marketing. So, how can behavioural economics be applied in marketing and why is it important for marketers to know about and use?

 

This course provides a great introduction into the exciting and growing world of behavioural economics. We will look at the basics of behavioural economics; how it can enhance the customer experience; the impact it has on the 4Ps of marketing; how marketers can leverage behavioural economics effectively in their marketing strategies; and some of the challenges when applying it to real-world situations.

Here are a number of Topics We will Look at:

  • What behavioural economics is and why it is important

  • System 1 and System 2 thinking

  • Nudge theory

  • Behavioural economics into customer experience

  • Challenges and changing trends that impact behavioural economics and the use within marketing

Learning outcomes:

  • Determine the psychological aspects of consumers and their preferences

  • Determine techniques to influence consumers and help them make decisions

  • Understand the different types of behavioural economic approaches that can be used in marketing research

Select a plan

3 months

£150

Access all online courses

6 months

£250

Access all online courses

12 months

£500

Access all online courses

// APPLY TODAY

(Are you a LEARNER looking to start an apprenticeship?) Follow this link:

(Are you an EMPLOYER looking to upskill your team members?) Follow this link:

// GET IN TOUCH

If you have a question or would like to learn more about one of our services, head to our contact page and a member of our team will contact you as soon as possible.

If you would like to reach out to a specific member of our team, please use the button below.

Library of
Courses

Blended Learning Programmes

Online-Only Structured Programmes

The Giants Marketing Masterclass

Programmes

Learners

Employers

Mentoring Programme​

Mentoring Overview

Schedule

Mentors