School of Marketing - Logo

Brand Activation

Watch this short video to learn more

Course details

1 hour
Featuring: Pier Newson-Smith
Head of Brand Strategy, Direct Line Group

Objective of Course:

With the rise of the digital age, brands are always looking for new ways to stand out and differentiate themselves from the crowd. A growing trend to do just this is brand activation which steps out of traditional marketing and activates brands through speaking with consumers in unique, innovative and engaging ways, rather than merely speaking at them. Brand activation can take many forms and refers to the concerted approach to activating marketing messages, mediums and channels to evoke feelings or actions from consumers. Therefore, it has proven itself to be an extremely effective way to connect with consumers and has become an established part of many marketing strategies and a vital part of a marketer’s toolkit.


In this course we will discover exactly what brand activation is and the different ways they can be executed; the process of creating a strong brand activation campaign; how technology can be used with activations to engage customers better; and finally, key watch outs when implementing a brand activation campaign. Launch this course to get started!

Here are a number of Topics We will Look at: (Digital marketing) 

  •  What makes a brand activation campaign

  • Creating a successful brand activation campaign

  • Activating brands digitally

  • Common metrics for a brand activation campaign

  • Watch outs when creating brand activation campaigns

Select a plan

3 months


Access all online courses

6 months


Access all online courses

12 months


Access all online courses


(Are you a LEARNER looking to start an apprenticeship?) Follow this link:

(Are you an EMPLOYER looking to upskill your team members?) Follow this link:


If you have a question or would like to learn more about one of our services, head to our contact page and a member of our team will contact you as soon as possible.

If you would like to reach out to a specific member of our team, please use the button below.

Library of

Blended Learning Programmes

Online-Only Structured Programmes

The Giants Marketing Masterclass

Mentoring Programme​

Mentoring Overview