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Creating an E-commerce Strategy to Market and Sell Online

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Course details

5 hours
Featuring: David Schulhof
CEO at Red Hot Penny

Objective of Course:

The global B2C E-commerce market size was valued at US$ 3.67 trillion in 2020 and is expected to be worth around $8.65 trillion by 2030 according to recent research (Vision Research Reports, 2021). So how can a business take advantage of this? There are now millions of sellers around the world who transact with customers purely via e-commerce. It presents a huge opportunity to get in front of more customers, grow your presence and brand and deliver your products and services in a cost-effective way. We will explore the merits of embracing e-commerce in greater detail in this module. We will also discuss the importance of e-commerce, stages involved in setting up an effective e-commerce strategy, how to attract sales through e-commerce, platforms to consider through which to engage in e-commerce, different types of e-commerce and how to optimise the e-commerce approach through customer relationship management and engagement.

Here are a number of Topics We will Look at:

  • Why e-commerce?

  • Stages involved in developing an e-commerce strategy

  • Different types of e-commerce

  • E-commerce platforms

  • Optimising the e-commerce approach through CRM and customer engagement

Learning outcomes:

  • Determine how you can use and interpret data for marketing and research purposes

  • Create a strategy and approach for leveraging market research data

  • Data visualisation techniques in order to present market findings and make recommendations

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