School of Marketing - Logo

Creating an E-commerce Strategy to Market and Sell Online

Watch this short video to learn more

Course details

5 hours

Objective of Course:

The global B2C E-commerce market size was valued at US$ 3.67 trillion in 2020 and is expected to be worth around $8.65 trillion by 2030 according to recent research (Vision Research Reports, 2021). So how can a business take advantage of this? There are now millions of sellers around the world who transact with customers purely via e-commerce. It presents a huge opportunity to get in front of more customers, grow your presence and brand and deliver your products and services in a cost-effective way. We will explore the merits of embracing e-commerce in greater detail in this module. We will also discuss the importance of e-commerce, stages involved in setting up an effective e-commerce strategy, how to attract sales through e-commerce, platforms to consider through which to engage in e-commerce, different types of e-commerce and how to optimise the e-commerce approach through customer relationship management and engagement.

Here are a number of Topics We will Look at:

  • Why e-commerce?

  • Stages involved in developing an e-commerce strategy

  • Different types of e-commerce

  • E-commerce platforms

  • Optimising the e-commerce approach through CRM and customer engagement

Learning outcomes:

  • Determine how you can use and interpret data for marketing and research purposes

  • Create a strategy and approach for leveraging market research data

  • Data visualisation techniques in order to present market findings and make recommendations

Select a plan

3 months

£150

Access all online courses

6 months

£250

Access all online courses

12 months

£500

Access all online courses

// APPLY TODAY

(Are you a LEARNER looking to start an apprenticeship?) Follow this link:

(Are you an EMPLOYER looking to upskill your team members?) Follow this link:

// GET IN TOUCH

If you have a question or would like to learn more about one of our services, head to our contact page and a member of our team will contact you as soon as possible.

If you would like to reach out to a specific member of our team, please use the button below.

Library of
Courses

Blended Learning Programmes

Online-Only Structured Programmes

The Giants Marketing Masterclass

Programmes

Learners

Employers

Mentoring Programme​

Mentoring Overview

Schedule

Mentors