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Creating Digital Marketing Content

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Course details

5 hours
Featuring: Charles Head
Strategic Managing Consultant, IBM

Objective of Course:

Content marketing is now becoming a vital part of any digital marketing strategy. So how can you develop and execute an effective content marketing campaign? Marketers today cannot ignore the benefits of content marketing which helps a business create a place for themselves in the lives of their potential customers. This module will aim to explore some aspects of content marketing by understanding what content marketing is and its potential benefits, the questions we need to ask ourselves in order to develop an effective content marketing strategy, the different content types, channels through which we can effectively execute our campaign and how to develop content that is scalable and measurable.

Here are a number of Topics We will Look at:

  • What is content marketing

  • Creating a content marketing strategy

  • Different types of content

  • Digital channels for content

  • Generating content in a scalable and measurable way

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