School of Marketing - Logo

Developing a digital marketing strategy

Watch this short video to learn more

Course details

3 hours
Featuring: Mark Evans
Managing Director of Marketing and Digital at Direct Line Group

Objective of Course:

(Digital marketing) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse auctor enim at nunc placerat aliquet. Nam eu nibh varius, ullamcorper dolor a, tincidunt nisi. Vestibulum elit lectus, aliquet vel eros quis, consectetur interdum tellus. Suspendisse scelerisque, diam eget cursus sagittis, nisi nunc ultrices erat, et fringilla orci arcu non odio. Aenean consequat, justo vitae pharetra ornare, est est lacinia dui, id malesuada enim sapien id arcu. Curabitur sagittis viverra orci. Vestibulum sit amet orci congue leo ornare condimentum. Vestibulum in mi risus. Etiam a arcu lacinia, commodo ante eu, bibendum erat. Ut suscipit, odio eget condimentum pretium, ex dolor consectetur tellus, a sagittis justo orci nec augue. 

Learning Outcomes: (Digital marketing) 

  • The role digital marketing plays in the marketing mix and how it integrates with 
  • Determining how to measure digital marketing activities
  • Creating a digital marketing strategy and campaign
  • Digital Marketing channels and creating content plans for specific digital channels

Here are a number of Topics We will Look at: (Digital marketing) 

  • What is a digital marketing strategy and why is it needed?
  • Constructing a digital marketing strategy
  • Digital marketing channels and creating content plans for specific digital channels
  • Integration of various marketing channels
  • Holistic measurement of the overall customer journey and experience

Select a plan

3 months

£150

Access all online courses

6 months

£250

Access all online courses

12 months

£500

Access all online courses

// APPLY TODAY

(Are you a LEARNER looking to start an apprenticeship?) Follow this link:

(Are you an EMPLOYER looking to upskill your team members?) Follow this link:

// GET IN TOUCH

If you have a question or would like to learn more about one of our services, head to our contact page and a member of our team will contact you as soon as possible.

If you would like to reach out to a specific member of our team, please use the button below.

Library of
Courses

Blended Learning Programmes

Online-Only Structured Programmes

The Giants Marketing Masterclass

Programmes

Learners

Employers

Mentoring Programme​

Mentoring Overview

Schedule

Mentors