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Developing a Marketing or Creative Brief

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Course details

1 hour
Featuring: Paul Frampton
Advertising Heavy Weight and ex-Group CEO of Havas Group

Objective of Course:

You have been asked to lead a marketing project. So what steps should you take next? 

This course will navigate you through the marketing processes starting with the most important part, writing a brief through to the typical delivery process that you might experience. This module will also help you evaluate briefs and advise how to give constructive feedback. Therefore, by the end of this course you should be well equipped to develop a marketing/creative brief.

Here are a number of Topics We will Look at:

  • What is a marketing / creative brief?

  • How to write a brief

  • Where does this brief go next, internal or external?

  • A typical marketing briefing process

  • Evaluation framework

  • How to give constructive feedback

Learning outcomes:

  • Writing the marketing brief

  • Case studies of good briefs

  • Where does this brief go next, internal or external?

  • A typical marketing briefing process

  • How to brief

  • How to evaluate the work

  • How to give constructive feedback

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3 months

£150

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6 months

£250

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12 months

£500

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