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Developing a Marketing Strategy

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Course details

1 hour
Featuring: Jaideep Prabhu
Nehru Professor of Indian Business at Cambridge Judge Business School

Objective of Course:

A marketing strategy is a crucial part for any business – irrespective of its size – as it provides a business with a road map to achieving their objectives. However, it can be difficult to know exactly where to begin and which factors should be considered in a marketing strategy. 

 

So, this course is a good place to start, as it aims to equip you with the knowledge and skills needed to develop an effective marketing strategy. We will do this by exploring the external factors that impact the development of a strategy, along with how businesses can go about building a customer-centric marketing strategy that can truly help them build a connect with customers. We will also look at tactics for marketing strategy development along with understanding how to measure the effectiveness of a business’ marketing strategy to ensure it is achieving the desired results. 

Here are a number of Topics We will Look at:

  • Customer-centricity fabric of strategy

  • External factors that impact strategy creation

  • Developing an effective marketing strategy

  • Measurement of a marketing strategy

  • Case studies of effective marketing strategies

Learning outcomes:

  • Determine how marketing should be planned, developed and iterated

  • Customer-centricity fabric of strategy, including segmentation, targeting and positioning approaches

  • External factors that impact strategy creation

  • Developing an effective marketing plan and strategy for different products or services

  • Measurement of a marketing strategy

  • Case studies of effective marketing strategies and plans

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3 months

£150

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6 months

£250

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12 months

£500

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