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Developing a Paid Advertising and Paid Social Campaign

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Course details

2 hours
Featuring: David Schulhof
CEO at Red Hot Penny

Objective of Course:

What does the future of marketing look like and how can you take advantage of it? Many believe that Paid Advertising is the future and one of the most effective marketing tools available. So, in this module we will take a close look at the world of Paid Advertising and explore the various platforms available. You will learn how to determine which platform to choose based on your campaign’s strategy and objectives. We will specifically explore the three key social media platforms – Facebook, Instagram and LinkedIn – and how they work from a Paid Social perspective. We will then look at how you can optimise your landing page once a user has clicked on your advert in order to convert this to a sale.

Learning Outcomes: (paid advertising) 

  • The role digital marketing plays in the marketing mix and how it integrates with 
  • Determining how to measure digital marketing activities
  • Creating a digital marketing strategy and campaign
  • Digital Marketing channels and creating content plans for specific digital channels

Here are a number of Topics We will Look at: (paid advertising) 

  • What is a digital marketing strategy and why is it needed?
  • Constructing a digital marketing strategy
  • Digital marketing channels and creating content plans for specific digital channels
  • Integration of various marketing channels
  • Holistic measurement of the overall customer journey and experience

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