School of Marketing - Logo

Evaluating Creative Work

Watch this short video to learn more

Course details

1 hour
Featuring: Ritchie Mehta
CEO of School of Marketing and Learn Et Al

Objective of Course:

Creativity in marketing can often be underestimated, misunderstood or demoted further down the priority list. However, creativity should be at the heart of marketing and makes all the difference when trying to engage with consumers, win their hearts and minds and of course, increase the commercial performance of organisation. Despite its importance and contribution to marketing effectiveness many businesses struggle with evaluating creative work and ultimately fail to effectively measure whether a campaign has been successful or not. So, what’s the key to this?


This course will unlock creativity for you and provide a robust framework to evaluate creative work. We will do this by first exploring why creativity in marketing is so important and look at techniques to maximise creativity/ get the most out of a creative brief. Then we will turn to evaluating creative work and the process involved to conduct an evaluation effectively, whilst also looking at how to give and receive feedback well during the creative process. 

Here are a number of Topics We will Look at:

  • Why is it important to be creative in marketing?

  • Getting the most out of your creative brief and creative techniques

  • Evaluating creative outputs

  • Giving and receiving constructive feedback

Select a plan

3 months


Access all online courses

6 months


Access all online courses

12 months


Access all online courses


(Are you a LEARNER looking to start an apprenticeship?) Follow this link:

(Are you an EMPLOYER looking to upskill your team members?) Follow this link:


If you have a question or would like to learn more about one of our services, head to our contact page and a member of our team will contact you as soon as possible.

If you would like to reach out to a specific member of our team, please use the button below.

Library of

Blended Learning Programmes

Online-Only Structured Programmes

The Giants Marketing Masterclass

Mentoring Programme​

Mentoring Overview