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Leveraging Marketing Data

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Course details

1 hour
Featuring: Yashan Cama
Emerging CI Lead & Regional Client Business Partner at Nielsen

Objective of Course:

What exactly is data and how can you effectively use it to maximise business decisions? Now more than ever, it is vital for a business to be able to collect accurate and relevant data, and then be able to turn this data into meaningful insight. Data can give businesses valuable and highly sought-after insights into both existing and potential customers; however – especially with the rise of technology – the world of data can be a daunting place and it can be difficult to know exactly where to start.


This course will provide you with a basic understanding of the use of data within businesses and how you can leverage it in marketing campaigns that you look to run in the future. 

Here are a number of Topics We will Look at:

  • What is data

  • Storing data within a business

  • Collecting and visualising data

  • Segmenting data

  • Data modelling

  • Dealing with data issues

Learning outcomes:

  • Determine how you can use and interpret data for marketing and research purposes

  • Create a strategy and approach for leveraging market research data

  • Data visualisation techniques in order to present market findings and make recommendations

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