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Marketing Finance

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Course details

1 hour
Featuring: Rahul Gursahani
Ex Head of Marketing at General Mills and Director at Pitch Perfect Services

Objective of Course:

In this course, you’ll be able to understand how marketing can impact financial decisions, and be able to interpret and influence financial statements, understand the financial levers marketers have to impact on ROI, as well as determine how budgeting decisions are made. This course will also teach you to work with a wide variety of stakeholders to positively impact the P&L.

Here are a number of Topics We will Look at: (Digital marketing) 

  • The importance of understanding basic financials

  • The basic structure of a Product P&L as it relates to Marketing Teams

  • Marketing Tactics and their relationship to the P&L

  • Working with Partners

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