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Marketing on Instagram

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Course details

1 hour
Featuring: Lisa Targett
UK General Manager at Tribe

Objective of Course:

Instagram was only launched in 2010, but since then has just rocketed in scale; with over 1 billion users around the world and around 95 million posts each day. As a result, Instagram is now becoming an essential platform for many brands and a crucial part of marketing strategies. So, the key question is how can brands differentiate themselves and their marketing to stand out from the crowd in the ever-changing world of Instagram?


This course will help answer this and is a great guide to getting started with marketing on Instagram; to ensure your brand is fully optimised on Instagram and taking full advantage of the various features, insights and tools available. This is the perfect course for any first-time users of Instagram, but also for existing users of Instagram who want to expand on their current knowledge and take their Instagramming to the next level! By the end of the course you will be well equipped to be able to stop the scroll with your brand’s adverts and posts!

Here are a number of Topics We will Look at:

  • Getting started on Instagram

  • Creating an Instagram strategy

  • Evaluating Instagram performance

  • Tactics to win on Instagram

Learning outcomes

  • Tools and techniques to be able to become an Influencer on Instagram

  • Creating an Influencer strategy in line with other channels

  • Evaluating performance across Instagram and other channels

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