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The Power of Creative Storytelling

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Course details

1 hour
Featuring: Mike Barry
Director at Mikebarryeco and Director of Sustainable Business (Plan A) at Marks and Spencer

Objective of Course:

Marketing is no longer about the stuff you make but the stories you tell.” – Seth Godin
Over the past decade storytelling has made a significant resurgence in marketing, as with the rise of the media landscape brands are always looking for new ways to stand out from the crowd and engage consumers. Storytelling provides marketers with a great opportunity and a highly powerful tool to attract, engage and form an emotional connection with consumers. So, how can marketers take advantage of this opportunity and embed storytelling into their marketing efforts?
This course will explore the art of storytelling and equip you with proven storytelling techniques and ingredients needed to tell a great story. We will look at numerous examples of brands who have engaged in storytelling and how you can transfer the art of storytelling from films and books into your marketing. The skills and knowledge taught in this course will become invaluable, as there has never been a better time to engage with storytelling as marketers. So, get out the popcorn and enjoy the course!

Here are a number of Topics We will Look at:

  •  The resurgence of storytelling as a powerful marketing tool 

  • The ingredients of storytelling

  • The process of creating your story

  • Tips on becoming a better storyteller

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