Digital Marketing
Programme
Your essential toolkit to competing and
winning in this ever-changing world
Why this programme?
Overview
There is absolutely no doubt about it, the digital revolution is here and it is having a profound impact on our lives. We live in an inter-connected world, where borders matter less than bandwidth and business models are being disrupted across virtually every industry.
The opportunities that this presents are exponential in nature, to re-define how we meet the changing needs of our consumers as they adopt digital
in every aspect of their lives. From the way they connect to how they transact, it’s obvious that
the world has truly become a smaller place with distances now being defined in technological terms rather than geographical ones.
So as our consumers spend more time in the digital world, so do the digital opportunities available to us, however realising this potential is easier said than done.
That’s where we come in.
At the end of our programme you would have developed the skills, knowledge, tools and techniques you need to take your business to the next level.
11
Modules
Comprising of the latest digital skills,
tools and techniques
70+
Hours of content
Taken at your own time and pace to work
around your schedule
20+
Practical case studies
from leading practitioners, to learn exactly how they were able to apply digital marketing in their businesses
Key components of the programme:
1
Awareness
Grab someone’s attention using digital marketing techniques such as Content Marketing, Social Media Marketing, Mobile Marketing and Search Engine Optimisation
2
Evaluation
Making the purchase decision easy and simple for the consumer using your Digital Brand, Influencer Marketing and Paid Advertising
3
Purchase
Make the purchase journey as easy as possible using techniques such as E-Commerce and M-Commerce and Selling through Voice Technology
4
Ongoing engagement
Forming relationships with your consumers by developing Customer Loyalty
Modules
Understanding the fundamentals of marketing
Key Topics
Marketing fundamentals
How has marketing changed
Marketing’s place within an organization
Becoming customer centric
Marketing planning
Skills Gained
Determine how to create a marketing campaign
Understand the fundamental principles that
underpin marketing activities
Determine how to become customer-centric
Create a marketing plan
Developing a digital marketing strategy
Key Topics
Fundamentals of digital marketing
Developing a digital marketing strategy
Digital marketing channels and content creation
Integration of digital marketing; online and offline
Holistic measurement and the digital customer journey
Skills Gained
Be able to create a digital marketing strategy
Determine how best to integrate digital marketing with wider marketing activities
Develop a digital customer journey template
Understand how to measure digital marketing activities
Developing and Growing a Brand Digitally
Key Topics
Role of a brand in digital communications
Creating a digital brand
Determining brand success online
Growing a brand online
Skills Gained
Determine the role a brand plays in digital activities
Understand how to develop and create a brand that challenges the status quo
Be able to manage a brand through its lifecycle
Understand how to measure a brand
