Cohort start date: 10th April
Sign up now to secure your place on the programme.
Applications will close once cohort is full.
How the Giants Mini Marketing MBA works works:
If you want to be a great marketer, learn from the best in the industry.
The Giants Mini Marketing MBA is a unique opportunity to learn from many world renowned marketing practitioners and experts.
They share their knowledge, insights and perspectives on what actually works ‘on the ground’ in the 6 most important areas of marketing for you to master.
Six Core Modules:
Customer Strategy
Creative Strategy
Channel Strategy
Brand Strategy
Commercial Strategy
Data and Analytics
Financial Services
FMCG / CPG
Retail
Media and Agencies
Tech
Financial Services
FMCG / CPG
Retail
Media and Agencies
Tech
Financial Services
FMCG / CPG
Retail
Media and Agencies
Tech
Plus Choose One Industry Elective
Plus, you get to choose an extra ‘industry specific’ module.
This programme enables you to not only learn in your own time, but also participate in live sessions with the Giants of our industry.
The programme lasts for 8 weeks, where you will gain access to a new module every week.
Each module consists of around 5 hours a week on programme.
Three Learning Tools
All modules consist of 3 learning tools. Developed to make sure you get the most from your learning:
Expert Comment
We are thankful to a range of CEOs and CMOs who have contributed to the content and have provided expert opinion to this programme, including:
-
Lord Karan Bilimoria
Founder and Chairman of Cobra Beer -
Lindsey Clay
CEO of Thinkbox -
Keith Weed
NED of WPP and Sainsburys -
Rory Sutherland
Vice Chairman of Ogilvy -
Conny Bramms
CDMO of Unilever -
Cheryl Calverley
CEO at Eve Sleep -
Becky Brock
Commercial Director at Costa Coffee -
Becky Moffat
CMO at HSBC Uk -
Will Butler-Adams OBE
CEO at Brompton Bicycle Ltd -
Lex Bradshaw-Zanger
CDMO, UK & Ireland at L’Oréal -
Rachel Eyre
CMO at Morrisons -
Jessica Myers
CMO at The Very Group -
Gary Booker
CMO , Innovation & Strategy Officer at Rentokil Initial
-
Tom Goodwin
Business Consultant and Author -
Sharry Crammond
Marketing Director of M&S Food -
Mark Read
CEO of WPP -
Paul Polman
Ex-CEO Unilever and Founder of Imagine -
Hamish Goulding
Group Head of Brand Strategy at HSBC -
Tom Roach
VP Brand Strategy at Jellyfish -
Andy Nairn
Founding Partner at Lucky Generals -
Pano Christou
CEO at Pret A Manger -
Mimi Nicklin
CEO at Freedom -
Andria Vidler
Chief Executive Officer at Tag EMEA -
Mark Evans
MD, Marketing at Direct line group -
Ben Rhodes
Brand Director at Phoenix Group -
Dan Sherwood
Marketing Director at Santander UK
Who is the programme for?
Designed for new and existing mid-level marketers that are looking to take the next step towards becoming leaders within our industry. Learning from existing “Giants” in our industry is the key to understanding exactly what it takes to lead marketing functions and deliver growth for the company you work for.
Who is the programme for?
Designed for new and existing mid-level marketers that are looking to take the next step towards becoming leaders within our industry. Learning from existing “Giants” in our industry is the key to understanding exactly what it takes to lead marketing functions and deliver growth for the company you work for.
Learners from the following companies:
Meet the Tutor
Ritchie Mehta
CEO
The School of Marketing
Ritchie is a renowned marketing leader and published author that has worked with FTSE 100 companies on up-skilling their teams on the latest marketing tools and techniques. Founder and Chief Executive Officer of School of Marketing, an award-winning marketing capability building organisation, that has taught over 4,000 students in 20 countries.
Published author of The New Marketing Playbook and award winner from The Marketing Society and Management Today. Co-host of one of the UK’s leading marketing podcasts; The Places You’ll Go Marketing Show.
Awarded an Honorary Fellowship to the Cambridge Judge Business School for contribution to Marketing. Lectured at Cambridge University, Warwick University, Edinburgh University, Regents University and Pearson College.
Complete Mini Marketing MBA
£995
£
995
(plus VAT)
- Cohort start date: 10th April
- 8 week access to the programme
- Access to leading resources
- 3 Live workshops
- Sign up now to secure your place
- Applications will close once cohort is full.
Have A question? Get in touch.
Ask us anything, we aim to respond within 24 hours.
