Jumpstart
An 8-week holistic marketing programme for new starters. Develop the skills to be successful in any organisation.
Overview
Created by some of the best marketers in the world, the Jump Start Programme is truly unique.
People say that everything in marketing is changing. They are wrong.
The marketing fundamentals don’t change, how they are executed do. Its time we recognise the difference in order to become true and dynamic marketers who are ready to take on the future.
Our mission is to help those starting their journey in marketing access the skills and knowledge they need to develop into the future giants of the industry.
Jump Start has been designed to underpin the essential fundamentals of marketing, as well as provide the latest tools and techniques required to excel in today’s environment.
The focus is on building practical marketing skills, so that delegates can hit the ground running in any marketing department, big or small.
11
Modules
Comprising of the latest digital skills,
tools and techniques
70+ Hours of content
Taken at your own time and pace to work
around your schedule
20+
Practical case studies
from leading practitioners, to learn exactly how they were able to apply digital marketing in their businesses
Structure of the programme
Key topics:
Programme introduction and Marketing Fundamentals
Face to face
Marketing Fundamentals and Trends
The role of marketing
Customer centricity – segmentation
Brands with purpose
Changing nature of marketing and trendsOnline courses
Marketing fundamentals
Developing a brand
Developing a proposition and the customer experience and journey
Online courses
Proposition development
Customer journey mapping
Customer research and the insight/creative process
Face to face
Understanding your customers: assumptions vs
facts
What is an insight?
How does the creative process work?
Choosing and managing agencies
Changing nature of creative content developmentOnline courses
Developing a marketing strategy
Developing a marketing and creative brief
Searching and appointing an agency
Developing a proposition and the customer experience and journey
Face to face
Proposition development process
Moving from product to experience
Creating the ideal customer journey using data
points
Continually engaging your customers
Optimising conversions and marketing effectiveness
Online courses
Marketing effectiveness
Regulations and GDPR
Launching the campaign and compelling communications to inspire action in customers
Online courses
Developing a search engine optimisation campaign
Developing a paid advertising and paid social
campaign
Launching the campaign and compelling communications to inspire action in customers
Face to face
How to develop compelling communications.
Communications strategy:
• Social Media
• Infuencer marketing
• PR
• CRM
• SEO, PPC and Content
Engaging customers and the pitch
Online courses
Building customer loyalty
Brand activations
Behavioural economics
Customer lifetime valueFace to face
Pitch and Presentation:
At this stage, our learners get to pitch their ideas to a
senior leadership team in order to put their skills and
ideas to the test.
