Economist to the Chief Marketing Officer at HSBC

In this episode, we’re joined by Becky Moffatt, CMO at HSBC. Becky has an incredible moral compass and view that you should live a life and career you enjoy and to never stay in the same place if you aren’t being fulfilled. She is passionate about spreading awareness of how marketing is more than just comms and portraying how we are all marketers even if if we don’t call ourselves one. We hear why Becky feels HSBC’s recent “safe spaces” campaign was crucial and how they actually made it come to life to help as many people as possible when they need it most. 

 

Sponsored by School of Marketing. Delivering digital and data-led apprenticeships and training. 

 

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