The importance of psychology within marketing with Kathleen Saxton

In this episode, Kathleen talks about the importance of completely owning who you are, grabbing life by the horns and gives us insights into how her childhood shaped how she got to where she is now.

 

Who is Kathleen?

 

Kathleen Saxton is a Managing Director at MediaLink, who leads the firm’s operations in EMEA. An industry veteran with 25+ years of experience in sales, marketing, media and executive search, her remit is wide-ranging and spans business growth, agency selection, talent advisory and strategic consulting. Saxton joined MediaLink in 2020 from The Lighthouse, a talent advisory firm she founded in 2009 to provide executive talent and counsel to companies across the marketing landscape.

 

Prior to founding The Lighthouse, Saxton held commercial leadership positions spanning organisations including Sky Television, Global Radio and Bauer and later held board positions within Omnicom, Publicis and Virgin. She is also the co-founder of Advertising Week Europe.

 

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