The issues our industry faces today with Russell Parsons

In this episode, Russell shared his view on where marketing is today and how it has changed since he entered the industry, how his career journey differed to most and what advice he would give to those just starting their career.

 

Who is Russell Parsons?

 

Russell is the editorial lead for the UK’s most prominent marketing title and event. He is responsible for leading the content, editorial and strategic direction across several platforms for both brands, he has a track record of conceiving, developing and curating content for highly successful events, editorial products and commercial partnerships that meet the needs and exceed the expectations of the senior marketing audience and those of clients.

 

Russell is also a trusted authority on marketing issues, he regularly hosts podcasts on the biggest issues in marketing, as well as delivers keynote speeches and regularly hosts and appears on panels at industry events. Career highlights include:

 

Rethinking and relaunching The Festival of Marketing as a digital event in 2020 and delivering its highest ever NPS score for content, helping the event exceed its delegate and commercial targets

 

•Helping steward Marketing Week to record audience satisfaction ratings and deliver a spike in commercial and subscription revenue in 2020

 

•Helping launch industry initiative School of Marketing, which aims to widen accessibility to marketing

 

•Winning the British Society of Magazine Editors’ ‘New Editor of the Year Award’ in 2017

 

•Oversaw the ‘Brand of the Year’ winner in the PPA Digital Awards 2017

 

•Conceiving and presenting highly regarded sponsored podcast series such as ‘Marketing Week Meets’ and ‘Marketing that Matters’

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