The secrets of Marketing Leadership with Thomas Barta

In this episode Thomas reveals the secrets to successful marketing leadership, how he used imposter syndrome to fuel his ambition and the 12 power/value creation zone.

 

Who is Thomas Barta?

 

Thomas Barta is the world’s leading expert on marketing leadership.

 

A former marketer and McKinsey partner, he has conducted the world’s largest studies on marketer’s success. No wonder some call him: The Marketers’ Coach. He is the founder of the Marketing Leadership Masterclass, with Syl Saller, co-author: The 12 Powers of a Marketing Leader, fmr McKinsey partner & marketer, organizational psychologist, Marketing Academy leadership dean, Marketing Society Honorary Fellow.

 

Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

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