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Creative and Influencer Programme - Online Only: Now £180

Immediate Start

What do we cover?

4 online units of study

A structured range of online modules each week

10 case studies

Contextualise the skills and knowledge and work with others to foster collaboration

4 hours of study

The programme requires around 4 hours of commitment

What will you get out of it?

These times call for us all to get creative and learn how to market using influencers to reach your audience. This programme helps you achieve both these things and see immediate business success. This programme aims to build your knowledge, skills and creativity in four key areas of marketing. Here is what you will develop through the programme – scroll through each module to learn more about what we will cover.

Developing an Influencer Marketing Strategy

Influencer Marketing is still a relatively new discipline and is now one of the fastest growing areas of marketing - so, what's it all about and how can marketers and businesses take full advantage of this expanding area?

This course will delve into these key questions by exploring the dynamics, challenges and opportunities that influencer marketing presents for both marketers and businesses. We will look at how to fully maximise the potential of influencer marketing by exploring the basics of influencer marketing, how to effectively choose the right influencers for your brand and steps to creating an effective influencer marketing strategy. Lastly, we will highlight and learn how to navigate through the potential issues and pitfalls of influencer marketing. By the end of the course you will be well equipped with the knowledge and tools in order to stay ahead in the world of influencer marketing!

Marketing on Instagram

Instagram was only launched in 2010, but since then has just rocketed in scale; with over 1 billion users around the world and around 95 million posts each day. As a result, Instagram is now becoming an essential platform for many brands and a crucial part of marketing strategies. So, the key question is how can brands differentiate themselves and their marketing to stand out from the crowd in the ever-changing world of Instagram?

This course will help answer this and is a great guide to getting started with marketing on Instagram; to ensure your brand is fully optimised on Instagram and taking full advantage of the various features, insights and tools available. This is the perfect course for any first-time users of Instagram, but also for existing users of Instagram who want to expand on their current knowledge and take their Instagramming to the next level! By the end of the course you will be well equipped to be able to stop the scroll with your brand’s adverts and posts!

The Power of Creative Storytelling

“Marketing is no longer about the stuff you make but the stories you tell.” – Seth Godin

Over the past decade storytelling has made a significant resurgence in marketing, as with the rise of the media landscape brands are always looking for new ways to stand out from the crowd and engage consumers. Storytelling provides marketers with a great opportunity and a highly powerful tool to attract, engage and form an emotional connection with consumers. So, how can marketers take advantage of this opportunity and embed storytelling into their marketing efforts?

This course will explore the art of storytelling and equip you with proven storytelling techniques and ingredients needed to tell a great story. We will look at numerous examples of brands who have engaged in storytelling and how you can transfer the art of storytelling from films and books into your marketing. The skills and knowledge taught in this course will become invaluable, as there has never been a better time to engage with storytelling as marketers. So, get out the popcorn and enjoy the course!

Evaluating Creative Work

Creativity in marketing can often be underestimated, misunderstood or demoted further down the priority list. However, creativity should be at the heart of marketing and makes all the difference when trying to engage with consumers, win their hearts and minds and of course, increase the commercial performance of organisation. Despite its importance and contribution to marketing effectiveness many businesses struggle with evaluating creative work and ultimately fail to effectively measure whether a campaign has been successful or not. So, what’s the key to this?

This course will unlock creativity for you and provide a robust framework to evaluate creative work. We will do this by first exploring why creativity in marketing is so important and look at techniques to maximise creativity/ get the most out of a creative brief. Then we will turn to evaluating creative work and the process involved to conduct an evaluation effectively, whilst also looking at how to give and receive feedback well during the creative process.

Get certified

Improve your CV

Our globally recognised programme is ideal for your CV and to demonstrate the skills you have learnt and developed in marketing.

Grow your career

Improving your marketing knowledge will put you at the fore-front and help you to be successful in your chosen career.

Find a job

By going through our programme you are demonstrating a strong dedication to your own professional development and willingness to learn.