Most important marketing lesson I’ve learn’t 

Do you want to know the number one thing I have learn't about marketing communications from over 20 years in the industry?
Lessons learned

Your content ONLY has two purposes:

Inform OR entertain 🤩

Your role is to figure out how your brand and content strategy can add value to your audience in these ways. 

This is the key to getting cut through. ✂️

Here is my killer question: 

How can you get your content to inform AND entertain? 💡

Every single best communication in the world achieves both. 

They convey a single message (inform) in a creative and novel way that grabs attention (entertain). 

If you only inform no one pays attention or remembers you. 

If you only entertain they may remember the ad but not the message (and brand). 

Before releasing ANY content be honest with yourself; does it inform AND entertain? 

More from the School Of Marketing

Stay Connected

More Insights

// APPLY TODAY

(Are you a LEARNER looking to start an apprenticeship?) Follow this link:

(Are you an EMPLOYER looking to upskill your team members?) Follow this link:

// GET IN TOUCH

If you have a question or would like to learn more about one of our services, head to our contact page and a member of our team will contact you as soon as possible.

If you would like to reach out to a specific member of our team, please use the button below.

Library of
Courses

Blended Learning Programmes

Online-Only Structured Programmes

The Giants Marketing Masterclass

Programmes

Learners

Employers

Mentoring Programme​

Mentoring Overview

Schedule

Mentors