Often marketers spend time measuring and reporting on things that don’t translate well in the boardroom.
Here are the metrics that matter that will earn you credibility at a senior level.
Measure and report on these.
According to Les Binet, pricing is the most important ‘P’ in a recession. At the best of times I’m an annualised
If you thought about that hard enough, you would change your entire marketing strategy (audience, channel, and creative). Be a
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