Every marketer today knows about the importance of distinct assets. 👍 In fact, according to the Ehrenberg-Bass Institute and Byron Sharp, it plays a fundamental role in brand effectiveness. So when engaging in brand partnerships there is always a danger of brand dilution as you weave between two brands assets, symbols and cues.
The world of brand partnerships is certainly heating up; so when getting into bed with your opposite other is it a case of opposites attract or to be like two peas in a pod? 😍 Firstly, the question is why would you do it in the first place? Now the logic
into Industry Giants.
Info@schoolofmarkting.co.uk
into Industry Giants.
Info@schoolofmarketing.co.uk
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