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David James

Being an atypical CMO with David James

David James, Chief Marketing and Corporate Affairs Officer at Hargreaves Lansdown, is an incredibly successful and somewhat “atypical” CMO with an incredibly humble personality despite his success. In this episode he takes a dive into how he perceives success and what it takes to get there, as well as the

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How apprenticeships are helping to bridge the digital skills gap

The digital skills gap remains a topic of conversation among marketing directors, with an ongoing increase in demand for specialist skills in digital marketing and eCommerce and difficulty sourcing the right talent. As marketing technologies and platforms continue to innovate, the range of skills required is ever-growing, meaning that marketers

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Online learning: the new wave of education

The global pandemic caused a significant disruption in the education space, shifting away from the classroom to online. As a result, schools, universities and educational establishments were forced to shut their doors worldwide. We saw new e-learning platforms and mobile technologies emerge, enhancing individuals’ learning experience. The question is, is

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Winner: GG2 D&I Initiative Award

School of Marketing was awarded the GG2 D&I Initiative Of The Year Award for it’s Mentoring Gen Z Programme. This is awarded to an individual or organisation for outstanding work in implementing an initiative with diversity and inclusion at its heart.

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