What’s makes McDonald’s advertising so good?
Here we take a look at the secret ingredients that make McDonald’s advertising really stand out from all their competitors.
01/02/2023
Here we take a look at the secret ingredients that make McDonald’s advertising really stand out from all their competitors.
Nigel Bogle famously said in relation to brand strategy, “build your brand freehold not leasehold”. I take a look at how this is achieved.
Do you want to know the number one thing I have learn’t about marketing communications from over 20 years in the industry?
A super example of what is known as ‘a marketing case study in years to come’. Tesco helps Aldi to gain brand salience.
Being able to manage a brand is vital for business success. Here we outline some of the most important brand management frameworks for you to use to drive business performance.
A brand is multi-faceted in nature. Here we discover what a brand is all about and its role in an organisation.
Every marketer today knows about the importance of distinct assets. 👍 In fact, according to the Ehrenberg-Bass Institute and Byron Sharp, it plays a fundamental role in brand effectiveness. So when engaging in brand partnerships there is always a danger of brand dilution as you weave between two brands assets, symbols and cues.
The world of brand partnerships is certainly heating up; so when getting into bed with your opposite other is it a case of opposites attract or to be like two peas in a pod? 😍 Firstly, the question is why would you do it in the first place? Now the logic
Of late there have been many posts, carousels, and videos on how to optimise your LinkedIn usage in order to increase your following and improve performance. My favorite two people that have provided some amazing tips in this area are Sam Browne 🦖 and © Richard van der Blom, I would highly recommend
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