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Brand Management

Brand Management Frameworks

Being able to manage a brand is vital for business success. Here we outline some of the most important brand management frameworks for you to use to drive business performance.

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What can Coldplay can teach us about brand distinctiveness? 

Every marketer today knows about the importance of distinct assets. 👍 In fact, according to the Ehrenberg-Bass Institute and Byron Sharp, it plays a fundamental role in brand effectiveness.  So when engaging in brand partnerships there is always a danger of brand dilution as you weave between two brands assets, symbols and cues.

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Want to increase your engagement with your targets on LinkedIn?

Of late there have been many posts, carousels, and videos on how to optimise your LinkedIn usage in order to increase your following and improve performance. My favorite two people that have provided some amazing tips in this area are Sam Browne 🦖 and © Richard van der Blom, I would highly recommend

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