Nigel Bogle famously said in relation to brand strategy, “build your brand freehold not leasehold”. I take a look at how this is achieved.
Dan Sherwood, Marketing Director at Santander UK, shares some of his top advice for careers, work and life.
Here we take a look at the main differences between attribution and media mix modeling, in particular which one you should use.
10 of the most important pieces of advice to get ahead in your marketing career, gain new skills and increase your salary.
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