From day one, you will have access to your tutorials and a wealth of other self-paced resources on our unique learning hub.
Each week new content will be released which you can access on-the-go, around your own schedule. These short reads, interactive modules and case studies allow you to top up your learning hours.
Our tutors are experienced professionals who pride themselves on sharing the latest digital solutions and technologies to equip you with the knowledge to plan, develop, create and evaluate content that engages an audience.
By the end of this apprenticeship you’ll be able to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels, and collaborate with designers and developers, using authoring languages to create content for the World Wide Web and social media.
We deliver a unique learning experience including live simulations, collaborative workshops and industry-leading guest speakers.
Business context, branding and content
- How different organisations work
- Organisation objectives and values and how they support content
- Internal and external environment
- Branding and managing risk and reputation
- Engagement and amplification and how they affect branding
- Copyright laws
Content planning, sourcing and storing
- Interpreting a client / creative brief and proposal
- What and how to research for developing content
- Writing an outline content proposal
- Budget management and measuring success
- Review and evaluate content creation workflow systems
- Sourcing images, labelling and storing/archiving
Creating compelling content
- Establishing and identifying the correct tone of voice
- Using the AIDA model (Awareness, Interest, Desire, Action) to create
- content and how to pitch content at each stage of the model
- The CURVE method, for creating compelling headlines
- How to identify customer pain points and solutions
Audience – Who are you writing for and why?
- Audience trends, audience research, audience segmentation
- Understanding stakeholders and their different needs
- Explore reasons for writing content in business
Types of content and channels
- What is content marketing and why is it important
- Identifying different types of content
- Channels – digital vs traditional
- Writing marketing emails and e-newsletters
- Different writing styles for different channels, content, and campaigns and how to adapt your style
Language, copy editing and proofreading
- Summarising complex content
- How language can be used and misused
- Creating content and adapting to different media / platforms
- Tone of voice
Content for social media, SEO and websites
- Content management systems and WordPress
- Web accessibility and language for websites
- Web features and navigation and writing for maximum engagement
- Writing for search engine optimisation
- Writing for social media and social media policies
Content for video and broadcast
- Script writing for speeches, radio and TV
- Creating storyboards for video and film
- Writing for non-linear media, such as video games, using interactivity to control the game
- Using video capture and editing equipment
Campaign content and pitch
- Interpret a brief and plan a campaign
- Develop a content creation pitch
- Idea generation, planning and costing
- How to develop a social media campaign.
- Pitching ideas
Creative media industry and you
- How to spark ideas and get into the creative zone
- Identify creative media and membership organisations
- What is best practice
- Understand different job roles and industries
- Identify creative content publications, events and awards
- Working as a freelance content producer
Upon completion of the programme you will achieve an internationally recognised qualification.
- Level 3 Content Creator Apprenticeship
How does the assessment process work?
There are five work-based assignments you must complete, which will be marked by your tutor each semester. On completion of your learning and submission of all assignments, we will support you in preparing and building your portfolio of evidence to showcase at EPA. (End Point Assessment). Guidance will be given on expectations from you at EPA as the portfolio of evidence will be discussed with your Assessor.
What additional support does SoM provide?
SoM provide a wide variety of educational resources to support you on your learning journey. Apprentices are invited to Mentoring Gen Z and Know-It sessions on Wednesdays, which are interactive sessions hosted by industry expert guest speakers.