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B2B Marketing Principles

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Course details

1 hour
Featuring: Yashan Cama
Emerging CI Lead & Regional Client Business Partner at Nielsen

Objective of Course:

The business-to-business (B2B) marketing space has significantly changed in recent years, especially due to the rise of the digital age. So, how can marketers make the most of this space and optimise their B2B marketing strategies?


This course aims to answer this question, as it will give you the building blocks to optimise your own B2B marketing strategy by looking into the principles of B2B marketing; how to overcome common challenges that B2B marketers face; making use of social selling; and future trends in B2B marketing. So, launch the course and step into the world of B2B marketing! 

Here are a number of Topics We will Look at: (Digital marketing) 

  • How B2B marketing differs from B2C marketing

  • Principles of B2B marketing

  • B2B marketing challenges

  • Techniques for social selling in B2B

  • Future trends in B2B marketing

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