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Developing a growing brand digitally

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Course details

3 hours
Featuring: Pier Newson-Smith
Head of Brand Strategy, Direct Line Group

Objective of Course:

(Growing brand) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse auctor enim at nunc placerat aliquet. Nam eu nibh varius, ullamcorper dolor a, tincidunt nisi. Vestibulum elit lectus, aliquet vel eros quis, consectetur interdum tellus. Suspendisse scelerisque, diam eget cursus sagittis, nisi nunc ultrices erat, et fringilla orci arcu non odio. Aenean consequat, justo vitae pharetra ornare, est est lacinia dui, id malesuada enim sapien id arcu. Curabitur sagittis viverra orci. Vestibulum sit amet orci congue leo ornare condimentum. Vestibulum in mi risus. Etiam a arcu lacinia, commodo ante eu, bibendum erat. Ut suscipit, odio eget condimentum pretium, ex dolor consectetur tellus, a sagittis justo orci nec augue. 

Learning Outcomes: (Growing brand) 

  • The role digital marketing plays in the marketing mix and how it integrates with 
  • Determining how to measure digital marketing activities
  • Creating a digital marketing strategy and campaign
  • Digital Marketing channels and creating content plans for specific digital channels

Here are a number of Topics We will Look at: (Growing brand) 

  • What is a digital marketing strategy and why is it needed?
  • Constructing a digital marketing strategy
  • Digital marketing channels and creating content plans for specific digital channels
  • Integration of various marketing channels
  • Holistic measurement of the overall customer journey and experience

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