School of Marketing - Logo

Website Tagging

Watch this short video to learn more

Course details

1 hour
Featuring: Daniel Titley
Head of Marketing Performance at G.Network

Objective of Course:

Tags are often seen as one of the most powerful but underutilised tools available in measuring marketing performances. The world of website tagging can be complex and challenging; and with the rapid expansion of digital marketing it can be difficult to keep up. Therefore, it is important to have a foundational understanding of what tags are, why they are important and how they work. This course is a great place to start, as we’ll look at; the specifics around campaign tagging within the marketing discipline; the definitions and vocabulary within tagging; what needs to be tagged when creating a campaign; and what tagging can enable a marketer to do.

Here are a number of Topics We will Look at:

  • Introduction to tags

  • Tag Management Systems

  • Different types of tags

  • Intelligent 1:1 Marketing

  • Application of tags

  • Common mistakes of campaign tagging

Select a plan

3 months

£150

Access all online courses

6 months

£250

Access all online courses

12 months

£500

Access all online courses

// APPLY TODAY

(Are you a LEARNER looking to start an apprenticeship?) Follow this link:

(Are you an EMPLOYER looking to upskill your team members?) Follow this link:

// GET IN TOUCH

If you have a question or would like to learn more about one of our services, head to our contact page and a member of our team will contact you as soon as possible.

If you would like to reach out to a specific member of our team, please use the button below.

Library of
Courses

Blended Learning Programmes

Online-Only Structured Programmes

The Giants Marketing Masterclass

Programmes

Learners

Employers

Mentoring Programme​

Mentoring Overview

Schedule

Mentors