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Website Tagging

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Course details

1 hour
Featuring: Daniel Titley
Head of Marketing Performance at G.Network

Objective of Course:

Tags are often seen as one of the most powerful but underutilised tools available in measuring marketing performances. The world of website tagging can be complex and challenging; and with the rapid expansion of digital marketing it can be difficult to keep up. Therefore, it is important to have a foundational understanding of what tags are, why they are important and how they work. This course is a great place to start, as we’ll look at; the specifics around campaign tagging within the marketing discipline; the definitions and vocabulary within tagging; what needs to be tagged when creating a campaign; and what tagging can enable a marketer to do.

Here are a number of Topics We will Look at:

  • Introduction to tags

  • Tag Management Systems

  • Different types of tags

  • Intelligent 1:1 Marketing

  • Application of tags

  • Common mistakes of campaign tagging

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