The Giants Marketing Masterclass is a program designed to enhance technical marketing skills and improve a business’s customer and commercial performance.
The programme adopts an empirical and evidence-based approach to teaching the latest proven marketing techniques and principles that create value for organizations. It is practitioner-focused and features contributions from numerous renowned Chief Marketing Officers and industry experts from around the globe.
The Giants Marketing Masterclass is a program designed to enhance technical marketing skills and improve a business’s customer and commercial performance.
The programme adopts an empirical and evidence-based approach to teaching the latest proven marketing techniques and principles that create value for organizations. It is practitioner-focused and features contributions from numerous renowned Chief Marketing Officers and industry experts from around the globe.
How the Giants Marketing Masterclass works:
In today’s marketing landscape, it is crucial for marketers to possess a comprehensive understanding of various marketing disciplines and how they interconnect in a holistic manner.
After conducting thorough research, we have determined that there are six fundamental technical skills that must be both mastered and seamlessly integrated in order to achieve effective marketing.
The Giants Marketing Masterclass is a program that focuses on developing practical skills. It aims to provide a thorough understanding of each technical skill area and how they work together.
Learning Options:
8 Week Online Programme
8 weeks on a part-time basis, with weekly modules and live sessions that can be completed in the gaps. It takes approximately 25 hours to finish.Â
3 Day In-Person Short Course
Interactive group sessions facilitated by a faculty expert. Access to resources and materials to take-away.
How the Giants Marketing Masterclass works:
This is the ultimate programme for Marketing Managers and Leaders looking to take their marketing to the next level.Â
Your growth levers
You will apply what you learn within your organisation at regular intervals via creating a personalised action plan on specific marketing challenges you face within your organisation and regular weekly personalised feedback on how to overcome them.Â
Eliminate guesswork
Learn from top industry leaders who have achieved remarkable success, such as the CMOs of major organisations. The programme also gives you a scientific step-by-step approach really taking the guesswork out of all your marketing activities.ďľ
Real-world application
You will apply what you learn within your organisation at regular intervals via creating a personalised action plan on specific marketing challenges you face within your organisation and regular weekly personalised feedback on how to overcome them.
8 Week Online Programme
The programme is 8 weeks on a part-time basis, with weekly modules and coaching sessions that can be completed in the gaps. It takes approximately 50 hours to finish.
Six Core Modules:
Customer and Marketing Strategy and Planning​
Creative Strategy and Execution​
Integrated Channels and Selection​
Brand Development and Management
Data, Analytics and AIÂ
Commercial and Performance-Driven Marketing
Six Core Modules
Customer and Marketing Strategy and Planning
Creative Strategy and Execution
Integrated Channels and Selection
Brand Development and Management
Data, Analytics and AIÂ
Commercial and Performance-Driven Marketing
Customer and Marketing Strategy and Planning
Creative Strategy and Execution
Integrated Channels and Selection
Brand Development and Management
Commercial and Performance-Driven Marketing
Data, Analytics and AIÂ
The Giants Marketing Masterclass is a CPD-accredited programme. Upon completion of the programme, you will have a CPD-accredited certificate and have covered 55 hours of professional development training.Â
Learning on the go and in the gaps
All modules consist of 3 mobile and tube travel-friendly learning tools. Developed to make sure you get the most from your learning.
Live Coaching
Gain access to 1-2-1 sessions with a coach to help you navigate the programme and contextualise the learning.
Podcasts
All lessons are available as podcasts on the platform of your choosing. Ideal for learning on the go.
Leading Resources
Get access to 6 learning modules plus loads of extra content with the latest industry tools and techniques.
Learning on the go and in the gaps
All modules consist of 3 mobile and tube travel-friendly learning tools. Developed to make sure you get the most from your learning
Live Coaching
Gain access to 1-2-1 sessions with a coach to help you navigate the programme and contextualise the learning.Â
Podcasts
All lessons are available as podcasts on the platform of your choosing. Ideal for learning on the go.
Leading resource
Get access to 6 learning modules plus loads of extra content with the latest industry tools and techniques.
Expert Comment
We are thankful to a range of CEOs and CMOs who have contributed to the content and have provided expert opinion to this programme, including:
-
Lord Karan Bilimoria
Founder and Chairman of Cobra Beer -
Lindsey Clay
CEO of Thinkbox -
Keith Weed
NED of WPP and Sainsburys -
Conny Bramms
CDMO of Unilever -
Becky Brock
Commercial Director at Costa Coffee -
Becky Moffat
CMO at HSBC Uk -
Will Butler-Adams OBE
CEO at Brompton Bicycle Ltd -
Lex Bradshaw-Zanger
CDMO, UK & Ireland at L’Oréal -
Gary Booker
CMO , Innovation & Strategy Officer at Rentokil Initial
-
Ian Whittaker
Tech Analyst and Strategy Consultant -
Sharry Cramond
Marketing Director of M&S Food -
Mark Read
CEO of WPP -
Paul Polman
Ex-CEO Unilever and Founder of Imagine -
Hamish Goulding
Group Head of Brand Strategy at HSBC -
Pano Christou
CEO at Pret A Manger -
Mimi Nicklin
CEO at Freedom -
Mark Evans
MD, Marketing at Direct line group -
Ben Rhodes
Brand Director at Phoenix Group -
Dan Sherwood
Marketing Director at Santander UK
Who is the programme for?
We built this powerful programme for marketing managers and leaders who are facing these challenges:
Struggling to move the needle
You are finding it difficult to diagnose the growth drivers of your organisation. We will hold your hand in understanding those drivers and transform it into strategies and actions that that move the needle.Â
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Attempting to turn theory into action
You’ve learnt the marketing theory but find it hard to contextualize that into your day job. Our team of experts will provide 1:1 support to help you take meaningful action in your organisation.Â
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Guesswork in your Strategy
Take the guesswork out of your marketing. Apply proven strategies from CMOs and executives from L’Oreal, M&S, WPP and Direct Line Group which are personalised to your organisation.
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Complexity holding you back
Your organisation has multiple teams, strategies and objectives to navigate. Develop your technical and strategic skillset to understand how these critical parts in your organisation come together and how you can utilise them to drive commerciality in marketing.
What people say
Companies with graduates from the School of Marketing​
Next Cohort starts: 12th June
Applications will close once cohort is full. Sign up now to secure your place
- 8 Week access to the programme
- Access to leading resources
- Live 1-2-1 Coaching
ÂŁ2000
( plus VAT )
Other payment options are available, email:Â info@schoolofmarketing.co.uk
3 Day In-person Course
- Facilitated workshops
- Interactive exercises
- Group discussions
- Access to resources
Please inquire for payment options, email:Â info@schoolofmarketing.co.uk
8 Week Online Programme
- 8 Week access to the programme
- Access to leading resources
- 1 - 2- 1 Live Coaching
ÂŁ2000
(Plus Vat)
Other payment options are available, email:Â info@schoolofmarketing.co.uk
3 Day In-person Course
- Facilitated workshops
- Interactive exercises
- Group discussions
- Access to resources
Please inquire for payment options, email:Â info@schoolofmarketing.co.uk
Next Cohort starts: 12th June
Applications will close once cohort is full – Sign up now to secure your place!
Have a question? Get in touch.
Ask us anything, we are happy to answer any questions! If you would like to inquire about the In-person course please let us know.
