The Giants Marketing Masterclass is a program designed to enhance technical marketing skills and improve a business’s customer and commercial performance.

The programme adopts an empirical and evidence-based approach to teaching the latest proven marketing techniques and principles that create value for organizations. It is practitioner-focused and features contributions from numerous renowned Chief Marketing Officers and industry experts from around the globe.

The Giants Marketing Masterclass is a program designed to enhance technical marketing skills and improve a business’s customer and commercial performance.

The programme adopts an empirical and evidence-based approach to teaching the latest proven marketing techniques and principles that create value for organizations. It is practitioner-focused and features contributions from numerous renowned Chief Marketing Officers and industry experts from around the globe.

How the Giants Marketing Masterclass works:

In today’s marketing landscape, it is crucial for marketers to possess a comprehensive understanding of various marketing disciplines and how they interconnect in a holistic manner.

After conducting thorough research, we have determined that there are six fundamental technical skills that must be both mastered and seamlessly integrated in order to achieve effective marketing.

The Giants Marketing Masterclass is a program that focuses on developing practical skills. It aims to provide a thorough understanding of each technical skill area and how they work together.

Learning Options:

8 Week Online Programme

8 weeks on a part-time basis, with weekly modules and live sessions that can be completed in the gaps. It takes approximately 25 hours to finish. 

3 Day In-Person Short Course

Interactive group sessions facilitated by a faculty expert. Access to resources and materials to take-away.

How the Giants Marketing Masterclass works:

This is the ultimate programme for Marketing Managers and Leaders looking to take their marketing to the next level. 

Your growth levers

You will apply what you learn within your organisation at regular intervals via creating a personalised action plan on specific marketing challenges you face within your organisation and regular weekly personalised feedback on how to overcome them. 

Eliminate guesswork

Learn from top industry leaders who have achieved remarkable success, such as the CMOs of major organisations. The programme also gives you a scientific step-by-step approach really taking the guesswork out of all your marketing activities.ᅠ

Real-world application

You will apply what you learn within your organisation at regular intervals via creating a personalised action plan on specific marketing challenges you face within your organisation and regular weekly personalised feedback on how to overcome them.

8 Week Online Programme

The programme is 8 weeks on a part-time basis, with weekly modules and coaching sessions that can be completed in the gaps. It takes approximately 50 hours to finish.

Six Core Modules:

Customer and Marketing Strategy and Planning​

Creative Strategy and Execution​

Integrated Channels and Selection​

Brand Development and Management

Data, Analytics and AI 

Commercial and Performance-Driven Marketing

Six Core Modules

Customer and Marketing Strategy and Planning

Creative Strategy and Execution

Integrated Channels and Selection

Brand Development and Management

Data, Analytics and AI 

Commercial and Performance-Driven Marketing

Customer and Marketing Strategy and Planning

Creative Strategy and Execution

Integrated Channels and Selection

Brand Development and Management

Commercial and Performance-Driven Marketing

Data, Analytics and AI 

The Giants Marketing Masterclass is a CPD-accredited programme. Upon completion of the programme, you will have a CPD-accredited certificate and have covered 55 hours of professional development training. 

Learning on the go and in the gaps

All modules consist of 3 mobile and tube travel-friendly learning tools. Developed to make sure you get the most from your learning.

Live Coaching

Gain access to 1-2-1 sessions with a coach to help you navigate the programme and contextualise the learning.

Podcasts

All lessons are available as podcasts on the platform of your choosing. Ideal for learning on the go.

Leading Resources

Get access to 6 learning modules plus loads of extra content with the latest industry tools and techniques.

Learning on the go and in the gaps

All modules consist of 3 mobile and tube travel-friendly learning tools. Developed to make sure you get the most from your learning

Live Coaching

Gain access to 1-2-1 sessions with a coach to help you navigate the programme and contextualise the learning. 

Podcasts

All lessons are available as podcasts on the platform of your choosing. Ideal for learning on the go.

Leading resource

Get access to 6 learning modules plus loads of extra content with the latest industry tools and techniques.

Who is the programme for?

We built this powerful programme for marketing managers and leaders who are facing these challenges:

Struggling to move the needle

You are finding it difficult to diagnose the growth drivers of your organisation. We will hold your hand in understanding those drivers and transform it into strategies and actions that  that move the needle. 

 

Attempting to turn theory into action

You’ve learnt the marketing theory but find it hard to contextualize that into your day job. Our team of experts will provide 1:1 support to help you take meaningful action in your organisation. 

 

Guesswork in your Strategy

Take the guesswork out of your marketing. Apply proven strategies from CMOs and executives from L’Oreal, M&S, WPP and Direct Line Group which are personalised to your organisation.

 

Complexity holding you back

Your organisation has multiple teams, strategies and objectives to navigate. Develop your technical and strategic skillset to understand how these critical parts in your organisation come together and how you can utilise them to drive commerciality in marketing.

What people say

Companies with graduates from the School of Marketing​

Next Cohort starts: 12th June

Applications will close once cohort is full. Sign up now to secure your place

Days
Hours
Minutes

£2000

( plus VAT )

Other payment options are available, email:  info@schoolofmarketing.co.uk

3 Day In-person Course

Please inquire for payment options, email:  info@schoolofmarketing.co.uk

8 Week Online Programme

£2000

(Plus Vat)

Other payment options are available, email:  info@schoolofmarketing.co.uk

3 Day In-person Course

Please inquire for payment options, email:  info@schoolofmarketing.co.uk

Next Cohort starts: 12th June

Applications will close once cohort is full – Sign up now to secure your place!

Days
Hours
Minutes

Have a question? Get in touch.

Ask us anything, we are happy to answer any questions! If you would like to inquire about the In-person course please let us know.

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