A side hustle to transforming the world of work with Squiggly Careers

Helen Tupper is the co-founder and CEO of Amazing If, a company with an ambition to make careers better for everyone. Together with her business partner Sarah Ellis, she is the author of The Sunday Times number one bestseller The Squiggly Career (Penguin) and host of the Squiggly Careers podcast. In January 2021 they recorded their TEDx talk Why squiggly careers are better for everyone at Abbey Road Studios in London.


In this episode of The Places We’ll Go Marketing Show Helen, talks about how Amazing If has developed from a small side hustle to a completely new way of transforming the world of work, advice she would give those that are too scared to start their own side hustle and how sticking to her values has led her to where she is today.


Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.


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