Becoming Asda’s Chief Customer Officer

In this episode Meghan talks about how she is preparing for her transition into her new role as Chief Customer Officer at Asda, what she has learnt about herself during the pandemic and how her setbacks allowed her to develop. Who is Meghan Farren? While Megan brings a wealth of experience in strategy, brand management and communications, she is most well-known for building talented, high performing teams and empowering them to deliver bold, courageous work.


Before her appointment as CMO at KFC UK & Ireland, Meg held various leadership roles in insight, innovation and communications. Prior to her ten years at KFC, Meg had a track record of driving growth and business change across a broad range of consumer businesses. She began her career at JPMorganChase, then spent five years in strategy consulting across various retail and FMCG sectors, followed by roles in sales, category management and brand marketing at Gu Puds.


She is now taking over as Chief Customer Officer for Asda where she will lead the development and strategy of Asda’s total customer proposition, marketing and management of its brands.


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